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No major companies dominate; varying state liquor laws complicate the ability to form large chains. The industry is highly fragmented: Large companies can offer a wide variety of food, drinks, and entertainment, and have scale advantages in purchasing, financing, and marketing.
Smaaall companies can compete effectively by serving a local market, offering unique products or entertainment, or providing superior customer service. The industry is labor-intensive: Bars and nightclubs compete with other venues that offer alcoholic drinks or entertainment, including restaurants, hotels, and casinos.
Drinking establishments also compete with the home consumption of alcohol. Companies may specialize in certain beverages, like craft beers or martinis. This is a promising development since bar business revenue growth has been relatively flat since Part of this trend owes to the large decline in bar and nightclub revenues inwhen industry revenue fell 9.
Inthe bar business and nightclub business industry began to recover with revenue growth of 1.
Bar business and nightclub business revenues are considered luxury spending by many consumers. The Great Recession and accompanying higher unemployment rates brought lower consumer spending down 1.
Consumer spending is forecast to grow 2. The societal shift away from alcohol toward healthier lifestyles is contributing to a decline in the amount of household spending devoted to trips to bars and nightclubs.
Over the five years toalcohol consumption should grow modestly by about 0. IBISWorld notes an emerging trend: This trend is expected to have lasting impacts on both the bar business and nightclub business. Demographics of Consumer Demandwhich provides detailed information on consumer demographics for many industries.
This resource, and other demographics and marketing materials are available for purchase from New Strategist. Regarding beer and ale spending in bars and nightclubs: Spending by non-Hispanic whites on beer and ale is 16 percent higher than the national household average and comprises 88 percent of the market.
Spending by other ethnic groups were lower than the national average: Differences in spending on beer and ale at restaurants and bar emerge regionally: Regarding liquor spending in bars and nightclubs except beer and wine: Differences in spending on liquor at restaurants and bars emerge regionally:Oct 25, · To write a business plan for a small business, start by writing an executive summary that briefly outlines your business.
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