How to Write a Summary of an Article? Is this inevitable as firms increase their global operations?
Case Study Introduction The phone starts ringing, we're going to pick it up and when we touch it, the ringer volume smartly goes down! Today a company like HTC could make this kind of cellphone.
Since the launch of the IBM Simon insmartphone technology has reached levels that until recent times had only been dreamed about. All over the world, the smartphone experience is being shared by more and more people every day.
The business opportunities presented by this new category have attracted many of the major global information and communications technology ICT firms, including firms from the mobile telephony, personal computer, Internet, and personal digital assistant PDA industries, into a complex new landscape of competition.
For many of these firms, capturing a portion of the total value created by the smartphone industry is believed to be a key to future growth and profits.
Kenney, The interest is understandable. Today more than 1. By collapsing the boundaries between previously distinct devices, smartphones are subsuming sales of mobile phones entirely and, increasingly, netbook and notebook PCs.
To complicate the landscape, the smartphone is not the only device at stake, tablets and ebook readers are emerging as key components of the mobile universe.
Given the rate at which smartphone are penetrating the market and component prices are declining by there will be, at least, 2 billion smart mobile devices in use globally. Kenney, According to the instructions we should make a report with a organizational business plan structure to depict current situations of Apple Inc.
Then we review the most effective force on iPhone production with Porter's 5 forces. I use mostly figures to draw an up to date image from Apple iPhone production and market situation. Ansoff matrix will be the next analysis which helps us understand iPhone market penetration and how it reached diversification.
Apple is a big company with several products and services that provide along with products. Each product has its own market. It is possible to use multiple factors and combine related statistics for analyzing a company with different product.
But in this case we are required to analyze smartphone industry only. I use recent figures to for analyses. It is required to indicate strength and weaknesses of smartphone section.
In my opinion weaknesses are more important. They could emerge in any areas such as production lines, technological aspects or selling process and cause big failures. Prominent strength and weaknesses will be identified and then will be matched with political, social, technological and environmental factors.
This analysis classifies strong and weak points within 5 forces: Threat of new entrants and substitute products, bargaining power of suppliers and customers, and segment rivalry. These forces analyze micro environment. For market share and growth analysis Growth-share matrix BCG matrix will be used.
This method indicates a product strength using its sales cash flows.
Star, Cash cow, Dog and Question mark. Apple iPhone as a new product in comparison with existing products within a new or existing market will be analyzed using Ansoff matrix. Result shows that iPhone as a new product in was magnificent.
Expanding the concept of the marketing mix is important for companies that want to adapt to new markets. For example, just placing a product in stores is not enough. A manufacturer with retail outlets also needs to think about physical environment and layout.
The store should convey the right look and feel, leading consumers to build up positive associations with the brand.
Products inside the store should be displayed logically and consistently, in the locations customers would check first if they were looking for specific items.Smartphones iPhones represent a global value chain from jobs to retail Consumers are connected Globalization Entrepreneurship Factors of Production.
(Gobry, ) Page 5 of 29 Marketing Management Apple Inc. Case Study Apple Mission and Vision statement Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple Inc.
in case study. David B. Yoffie; Eric Baldwin Apple was increasingly dependent on the iPhone to drive its growth. Could Cook continue Apple's dominance in the smartphone market. The stock market value of Apple more than doubled post the announcement of launch of iPhone by Steve Jobs by as depicted in the below given.
Introducing the new iPhone XS, iPhone XS Max, iPhone XR, and Apple Watch Series 4. Bigger screens are just the beginning. Apple’s business, but a large part of the rise in valu e can be attributed to the launch of the cutting-edge iPhone, of which four million have already been sold through mid-January (Carew, ).
Based on this simple observation of the stock price, the iPhone can so far be declared a success, at least from a shareholder standpoint.